Social ads
You pay per click, whether or not anybody walks in. Stop paying and you vanish the same afternoon. Somebody has to build the creative, watch the spend and do it again next week.
Stop renting your own customers back every month.
Sydney couples decide where to go on a Friday without ever seeing you. myOtter is where that decision happens: a flat monthly fee to be one of the places they choose from, with nothing taken from the booking and nothing discounted to win it.
- No commission, on any plan
- No discounting to get noticed
- No ad account to feed every week
List your venue free
About thirty seconds. No card.
Your listing, this month
Example- 312 Profile views Couples who saw you while deciding
- 221 Listing clicks Tapped through to you
- 38 Completed dates Turned up, and said so afterwards
An ad platform stops counting at the click. This keeps counting until two people are sitting in your room.
The Tuesday problem is not your food
It is that the people who would love your room have never heard of it, and every way of fixing that currently charges you for the privilege.
Commission platforms
You pay a cut of every booking, including the regulars who would have come anyway. The better it works, the more it costs, forever.
Discount deals
You drop your price, pay a cut of what is left, and meet people shopping for the discount rather than for you. They do not come back at full price.
A wine bar in Redfern is full on Friday and half empty on Tuesday. They put $600 a month into Instagram ads and got clicks, a lot of saves, and no discernible change to Tuesday. They tried a discount site, filled two Tuesdays with people who ordered the cheapest thing on the list and never came back, and stopped.
Their actual problem was never reach. It was that nobody deciding where to go on a Tuesday had them on the list of options in the first place.
myOtter is not a booking site. It is where couples decide.
Two people open the app because they want to go out and cannot agree where. That is the whole moment you are missing, and it runs on a loop that brings them back rather than a transaction that ends.
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They find it
Your venue comes up as something to do, matched to what the two of them actually like, their budget and how far they will go.
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They agree on it
One proposes the night, the other accepts, and it is locked. This is the step every other app skips, and it is the one that turns an idea into a booking.
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They go
They book with you, in your own system. The booking is yours and so is the customer.
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They get Pebbles for it
Turning up and writing down what happened earns them Pebbles, which is the part that makes them open the app again looking for the next one.
That last step is the difference between a listing and a channel. A couple rewarded for going out is a couple deciding where to go again in three weeks, and your listing is sitting in the same place when they do.
What it costs, next to what you are doing now
The difference is not really the price. It is that this one does not scale with your success, and does not stop the day you stop paying attention to it.
| Channel | What you pay | When | What it buys |
|---|---|---|---|
| Social ads | Per click or per thousand views | Whether or not anyone turns up | A click |
| Commission platforms | A cut of every booking | Every time, regulars included | A booking you already had |
| Discount deals | A discount, plus a cut of the rest | On every redemption | Somebody shopping for a discount |
| myOtter | A flat monthly fee | Once a month, busy or quiet | Two people who planned their night around you |
Put your own numbers in. We have not filled in what anybody else charges, because only you know what you are actually paying.
Commission rate, or your ad spend as a share of the covers it brings in.
That channel costs you $720
$89
Difference $631 a month
Your numbers, your rate. We take nothing per booking on any plan.
Free
$0
One venue only
What you get back You appear in couples’ date suggestions at standard visibility, below every paid venue nearby.
- 1 listing
- 1 event at a time
- Basic analytics
- Standard visibility
- Standard Pebbles for couples who complete a date
Most popular
Rose
$89 /mo first venue
then $29/mo per extra venue, dropping to $19 as you grow
What you get back Couples get 1.5× Pebbles when they complete a date with you.
- 1 listing
- Up to 3 events at a time
- Advanced analytics
- 1.5× Pebbles for couples who complete a date
- Up to 3 listing tags
- Up to 5 ranking tags
Gold
$129 /mo first venue
then $39/mo per extra venue, dropping to $25 as you grow
What you get back Couples get 2× Pebbles when they complete a date with you, plus off-peak windows to fill quiet nights.
- 1 base listing
- Up to 10 events at a time
- Advanced analytics
- Maximum visibility
- Off-peak incentive windows
- 2× Pebbles for couples who complete a date
- Up to 3 listing tags
- Up to 8 ranking tags
- Up to 5 locations
- Location performance comparison
- Shared promotions across locations
Every venue you add costs less than the one before. On Rose, venues 2 to 5 are $29 each, 6 to 10 are $24, and 11 onwards are $19. On Gold it is $39, then $32, then $25. Past sixteen venues someone from the team will be in touch to build something around your group, and you can keep adding in the meantime. Cancel any month and you drop to Free rather than disappearing.
Start on free
No card at signup, and the free tier has no clock on it.
Before you ask
How long does listing actually take?
About thirty seconds to claim your venue, then ten minutes if you want to write the listing properly. No card, and the free tier has no clock on it.
Where does the booking happen?
In your own system. The button points wherever you point it, we never sit in the middle of it, and we never take a cut of the table.
Do I have to discount anything?
No. There is no deal, no voucher and no two-for-one. Couples choose you at your normal price, which is the entire point.
We run twenty venues. Is there a single account?
Yes. One head-office login and one invoice, with per-venue numbers side by side and promotions you can push across the group. The per-venue rate falls as the group grows.
Which cities is this in?
Sydney, for now. We would rather be the best answer in one city than a thin answer in six, so the next city opens when the couples are there to justify it.
Somebody is choosing where to go on Friday right now
Listing is free, takes about thirty seconds, and needs no card. The booking button points at your own site from the first day.
Questions go to partner@otterapp.com.au